British wine drinkers are supposedly turning to 100ml tubes of premium wine to reduce their wine consumption. This comes off of the back of dry January.
Drinkers may want to consider this; £5 for a 100ml tube for Azevedo Vinho Verde 2022 is rather a lot of money, it is the equivalent of £37.50 for a 750 ml bottle. A 750ml glass bottle of this wine is £14.95. Your best bet to reduce the cost of your drinking would be to buy a regular bottle and drink it with a partner in two stages. You can easily reseal a bottle of wine and keep it in the fridge for a couple of days or use a vacuum system which will often keep wine for a week in a fridge.. If you can't face drinking a whole bottle of wine then why not pour the wine into a stew and cook off the alcohol. For the price of a couple of 100ml tubes you could afford to throw away a half bottle of this wine. The wine in the example is standard wine and tastes very good but it is not premium wine, do you really want to pay a lot of money for what is less than a standard small glass of wine?
I can't help but think that the wine industry is using hyperbole to market their products to make up for the general trend for people to drink less. It's another ruse to extract money from you.
The best thing that the individual could do would be to drink less, but to spend their £37.50 on a genuine premium wine in the bottle and drink it with friends, rather than just slugging down a tube of ordinary wine all on your own .
Another gimmick is dry January, I am never going to indulge in this unless I get too ill to enjoy a glass. Nether my wife nor I drink too much and most weeks we have at least 3 days when we don't drink. My opinion is that if you drink so much for the rest of the year that you have to abstain for one month, then you are already damaging your health and you would be better of, health-wise, to give up completely.
https://www.theguardian.com/business/2024/jan/27/britons-smaller-higher-quality-alcoholic-drinks
As for the ban on 250ml glasses, I think this is another gimmick. Sometimes, I treat myself to a large glass of wine when I don't have to drive. I do this to ensure that I don't order a second 175ml glass. I control my drinking and I do not need to observe the blandishments of others to make sure that I don't drink to much. I don't drink more than a sip if I have to drive and in some countries I do not drink anything if I have to drive. It is all my choice, I do not need the health authorities to tell me what to do.
https://www.msn.com/en-us/news/world/large-wine-glass-ban-cuts-drinking-by-76-study/ar-AA1nbZX9
